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Another @10caribbean Anniversary 🙏
It’s been a while since I posted and I couldn’t ask for a better occasion. These last 9 years leading 10 Caribbean have been some of the happiest of my life. And this past year has made me appreciate it even more.
We started as an independent advertising agency and as we’ve grown, we’ve had to guard that independence more fiercely. We’ve welcomed bigger clients, bigger projects and bigger partners but there’s no one and nothing bigger than our mission: Connecting the best of Caribbean creativity with the best of Caribbean brands.
In real terms, that's meant collaborating with over 100 creative professionals, working with clients in over 10 Caribbean markets and managing close to US$1M in creative and media spend. We’ve delivered campaigns across destination marketing, education, consumer brands and social impact, tackling important issues like period stigma, lifestyle diseases, volunteerism and representation.
And there’s so much I’m looking forward to as we begin the road to our 10th Anniversary. Thanks to everyone that’s been a part of this journey so far. And if any of this resonated with you as a Caribbean creative, brand owner, entrepreneur, or just an independent thinker, I’d love to connect!
We lost a Caribbean ICON yesterday.
The Mighty Sparrow
1935 - 2026
Among his many classics is “Federation”, a song that helped shape our Caribbean sensibility and inspired our name, 10 Caribbean.
Your music lives on. Your legacy lives on.
#CaribbeanMan #CaribbeanIcon #MightySparrow
We Never Forget Our 1C0NS 🇹🇹
The Caribbean created new World Cup memories in 2026. But twenty years on, one memory has never faded.
In 2006, Russell Latapy took the field in the final match of Trinidad & Tobago’s historic World Cup campaign.
Relive the story of the Caribbean’s greatest #10. The Little Magician who inspired generations of Caribbean footballers to create a little magic of their own.
VO by @dkrostant
#Caribbean1C0NS #SocaWarriors #WorldCup2026
CARIBBEAN 1C0NS 🇨🇼
Today, Curaçao close the curtain on a World Cup that made the entire Caribbean proud. Their first goal. Their first point. A World Cup saves record. History was made.
Leading them was captain and #10 Leandro Bacuna, the heartbeat of a team that proved Caribbean football belongs on the world’s biggest stage.
And this was just their debut. See you again in 2030, Blue Wave!
#Caribbean1C0NS #Curaçao #WorldCup2026
Caribbean 1C0NS 🇭🇹
Today, Haiti returns to the FIFA World Cup after 52 years. Hearing their anthem echo around a World Cup stadium again will be a moment generations of fans have waited for.
While many eyes will be on Haiti’s banned jersey, keep yours on its #10 Jean-Ricner Bellegarde. The midfield playmaker carrying Haiti’s story into its next chapter.
In 1974, it was Manno Sanon carrying the nation’s hopes and scoring Haiti’s only World Cup goals. In 2026, it’s a new generation’s turn!
#Caribbean1C0NS #Haiti #WorldCup2026
Missing St. Lucia Jazz?
All roads (and flights) lead to Lucian Carnival, July 1 – 22 🇱🇨
Campaign by @10caribbean
Video by @rmvisualstt
And yes… there’s a little AI in this one, see if you can spot it. 👀
We’re proud to be back with the Saint Lucia Jazz and Arts Festival this year! 🇱🇨🎷🌴
We’ve been quietly building this campaign out over the last few weeks and are happy to finally share the fruits of our labour. Enjoy 01 of the 99 videos we created for this year’s campaign.
Campaign by @10caribbean
Video by @moorephius
It’s not too late to catch a flight over and join us at @saintluciajazzandartsfest 2026 this week. The vibes are unmatched!
Opening Night Energy 🔥
Saint Lucia Jazz and Arts Festival 2026 kicks off tonight and we’re proud to have delivered the visuals to match the moment.
Campaign by @10caribbean
Video by @moorephius
Creative + Media = @10caribbean.
Ending 2025 on a high note with this nationwide outdoor campaign delivered for Saint Lucia Tourism 🙏
I know most of you are familiar with our video production work so keep an eye out for this one. Great creative goes even further with the right media strategy behind it.
Who gets attention in Caribbean advertising?
Less than 1% LGBTQIA representation.
Less than 1% persons with disabilities.
Less than 9% people aged 50 or older.
Our Angel Award-winning UNICEF campaign set out to prove a simple truth: When more people see themselves represented, more people pay attention.
If your brand or your cause deserves this kind of attention, we’re here to help!
Thank you @ttguardian for sharing our story!
We produced this UNICEF Diversity in Caribbean Advertising video way back in December 2023, got all the approvals and then it sat. For months. It almost never got released until I eventually stopped waiting for the client to post it and shared from @10caribbean’s pages in January 2025.
Why? Because I felt the findings in this report were too important for Caribbean advertisers and viewers to miss. In Caribbean advertising, women are:
-5× more likely than men to be objectified
-7× more likely to appear in revealing clothing
-2× more likely to be shown in domestic spaces
-2× more likely to have lighter skin tones
These numbers affect how we see ourselves so the conversation mattered. And it’s great that we’re still having this conversation in December during the 16 Days of Activism against Gender Based Violence.
While we’re talking numbers, 10 Caribbean is 01 of just three Caribbean agencies to take home a Gold Award at the AAF 2025 Angel Awards. I hope our win encourages more persons to showcase the powerful social impact work happening right here in our region.
More InspiraTT10n? You got it! 💫
We’re back behind the scenes of Fantasy in Dance 2025!
In this episode, Carina meets with costume designer Atiba Borde and Caribbean School of Dancing alum & set designer Celine Singh as they share their vision for The Coconut Cracker. ✨
Don’t miss the performances this Saturday & Sunday at Queen’s Hall. And stay tuned for new InspiraTT10n episodes coming soon! 🇹🇹❤️
Another @10Caribbean Production
Video by @dollarbillstudios
Music by @djjlava
It’s Show Week! @caribbeanschoolofdancing 🥥🌴
I love that this final campaign animation sums up a month of anticipation and feeding ballet prompts from courus to pas de bourrées into Gen AI. And yes, we’ve picked up more dance terms than we ever thought possible along the way 🙃🩰
Being so close to the Fantasy in Dance 2025: The Coconut Cracker creative process has been truly inspiring. So of course, there’s more InspiraTT10n coming soon: full interviews from Episode 01 and Episode 02 right behind it. Stay tuned! 💜🩷
InspiraTT10n is here! 💫
In our first episode, host Carina dances into the world of Fantasy in Dance 2025: The Coconut Cracker. Go behind the scenes to see the creative process of bringing this vibrant Caribbean twist on a beloved classic to the Queen’s Hall stage on November 15 & 16.
Featuring Caribbean School of Dancing principal Bridgette Wilson and Birmingham Royal Ballet principal ballerina Celine Gittens, this episode captures the artistry and spirit that define Caribbean dance. ✨
Another @10Caribbean Production
Video by @dollarbillstudios
Music by @djjlava
Photos of Céline Gittens by Johan Persson
The final act of our 10 | 10 Anniversary is where Creativity becomes Legacy. 💫
Every creator has a voice. Only a few become ICONs.
To those who’ve helped define our story so far, thank you. To those who will redefine everything that comes next...
Welcome to 1C0N. ⚡️
As our 10 | 10 Anniversary celebration continues, we’re proud to share INSPIRATT10N ✨
A creative and cultural series highlighting what’s inspiring us across the Caribbean creative community.
Episode 01 premieres next week with a behind the scenes look at @caribbeanschoolofdancing Fantasy in Dance 2025: The Coconut Cracker.
You’ve seen her In Action, now she’s taking center stage @a.i.sha10 💫
Meet AIsha, the Caribbean’s first AI-generated influencer. She’s virtually Trini and always online 🇹🇹🌐
Today, we’re celebrating our 10|10 anniversary by unveiling what’s next in Caribbean creativity. Stay tuned for two more big reveals ✌️
It’s been an eventful week. 🙏🏽
On Monday, we learned that 10 Caribbean received an Angel Award from @aafdistrict4 for excellence in public service advertising across Florida and the Caribbean.
Today I’ve finally had a moment to process what this honor means for us.
01 - It helps get UNICEF’s message about Diversity in Caribbean Advertising in front of more people who need to hear it. Thank you to PCI Media and all our partners who’ve helped amplify that message so far.
02 - It reinforces our commitment to social impact marketing and hopefully opens the door for us to do more meaningful work with companies and organizations we love and respect, helping them deliver their message in impactful ways.
As we approach 10 Caribbean’s 8th Anniversary on Friday, this feels like a milestone, a reminder of why we started and why we’ll keep doing what we do. ❤️
A quick look behind the scenes of our Angel Award–winning UNICEF: Diversity in Caribbean Advertising shoot.
If you look closely, you’ll spot the amazing crew who brought the campaign to life. 🎬🏆
Campaign Strategy @sobiontt
Creative Director @moorephius
Video Director @renaldo868
Photography @jabaridavid
Art Director @lionofjudah868
Production Manager @thecaribbeanmom
Stylist @thisiskeisharodriguez
Make Up Artists @simplii_beautifulll @xi_leybeautybar
Voiceover @aishamanriquemedia
Storyboards @sketchcity415
If you think I’m not rewatching and rewatching Angel Award-winning footage today when I should be working then you don’t know me 😇
Today’s Angelic mood brought to you by @lasana.harrison
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